While Intel Corp. is attempting to enter the market of smartphones and tablets, ARM is trying hard to plant microprocessors based on its architecture into personal computers and servers. ARM is more than optimistic about its opportunities: the company believes that it will control higher share of PC market than Intel will control the market of smartphones.
Chief executive of ARM - Warren East - in an interview with Dow Jones news-agency, said he expects companies making ARM-based chips to capture about 10% to 20% of the notebook PC market by 2014 or 2015. Conversely, he expects Intel to control about 5% to 10% of the smartphone market within a few years, reports Wall Street Journal.
Apparently, Warren East believes that typical PC users use a very limited number of computer programs and functionality.
"If you look at a lot of consumer PCs, people just want to run an Internet browser, an email package, some Office applications and Adobe Photoshop or something like that, and not much else. Therefore, we can put ARM processors into the heart of PCs to target a lot of the use requirements," said Warren East.