As a geek, I like to reward those in the industry that try to be bold. That try to be different. That try to leave the beaten path. That look at the norm in the market, and decide to ignore it. Despite all its flaws, Microsoft did just that with its Metro user interface, incarnations of which are used on both Windows Phone and Windows 8.
I was a Windows Phone user since day one. I bought an HTC HD7 somewhere around release day, and imported it into The Netherlands, a year before the platform became available in The Netherlands. I wanted to reward Microsoft's mobile team for trying to be different, for being original, for not copying iOS and Android and instead coming up with something fresh and unique. Despite all the limitations and early adopter issues, I loved it.