The second generation Surface is a well-built, highly functional machine but it has yet to catch-on in the market to the same degree of the iPad. For Microsoft, the Surface is a must-win device as the company shifts from a software focused company, to a device and services model where the Surface plays a key part.
Without the Surface, Microsoft’s consumer branded ecosystem is incomplete as they have mobile with the Nokia mobile acquisition, the living-room with the Xbox One and the personal computer with the Surface 2 and Surface Pro 2. Therefore, Microsoft will back the Surface line and force its way to becoming a household name, no matter how large the previous write-downs, may have been.
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