Why Windows RT is hurtling toward disaster

2013-Jan-15 | Tags: analysisbusinesscriticism

Windows on ARMAh, Vegas. It's the place where dreams are realized, and hearts are shattered. As such, probably no more appropriate venue exists to showcase the massive gamble that is Windows RT, Microsoft's first tablet-focused operating system, and the first Windows version created expressly for ARM processors.


The bet didn't pay off. Microsoft and ARM rolled snake eyes at CES 2013. Windows RT was not out in full force at the show, and for all intents and purposes, Windows RT died in the desert last week.

A no-confidence vote

Windows RT actually started CES with a bang: When Microsoft CEO Steve Ballmer bounded onstage during Qualcomm's opening night keynote, he showed off two Windows RT tablets. One was the Samsung ATIV Tab, and Ballmer lauded Samsung as one of Microsoft's key hardware partners.

But just three days later, Samsung told CNET that it won't be bringing the ATIV Tab stateside, citing poor demand for Windows RT tablets in general. Samsung SVP Mike Abrary also said that consumers don't understand the difference between Windows RT and Windows 8.

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Windows on ARM - Windows RT