How to relieve Microsoft's Surface RT piles problem

2013-Nov-14 | Tags: analysisbusinessversus

Windows on ARMSomewhere in Redmond (at least metaphorically speaking) are several very large piles of unsold Surface RT tablet components. Why did the long-awaited and much-hyped ARM tablet running "Windows for ARM" Windows RT flop so badly, when ARM tablets running iOS for ARM from Apple are doing so well?


It's not just the Modern Windows - or Metro - interface. Yes, everyone hates it on desktop Windows (although we're all going to have to get used to it, for reasons I'll come back to in my next article). But on phones, it's actually quite well liked. Some customers even like Surface.

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Windows on ARM - Windows RT